We Spark Growth for Brands That Help People Live Well.

One Story. Every Audience That Matters.

Consumer media builds demand. Business and trade media build credibility with the buyers, partners and investors who make growth possible. SPARKS does both, with client coverage spanning TODAY, Good Housekeeping and Vogue alongside The Wall Street Journal, The New York Times, Forbes, Fortune and Inc.

What We Do

Whether you’re reaching shoppers, retailers, health professionals, or industry partners, we build customized programs that drive awareness, credibility, and growth, then measure them against the goals that matter to your business.

PR & Media Relations | Stories editors want, placed in the consumer, business and trade outlets your audiences read.

Trade & B2B Communications | Credibility with retailers, manufacturers, health professionals and partners through trade media, thought leadership and data-driven storytelling.

Influencer & Talent | Creators and celebrity figures who are strongly aligned with your brand & believe in its mission.

Screen & Star | Talent gifting and TV/film product placement that puts your brand in the scene.

Partnerships | Co-branded collaborations, industry partnerships and certification programs that open doors to new audiences and new markets.

Integrated Marketing & Social | Strategy, content and launches that connect it all.

Coverage That Makes an Impact

From TODAY, CNN and Vogue to The Wall Street Journal, The New York Times, Forbes, Fortune and Inc., SPARKS lands the stories, celebrity moments and on-screen placements that build credibility fast. We don’t chase vanity hits. We earn coverage that opens doors with buyers, partners and customers, and keeps working long after it runs.

Why SPARKS

Curious. Connected. Boutique by design.

SPARKS was founded by Sarajane Sparks Verghese, a former journalist who has spent more than 20 years helping startups, established brands and mission-driven organizations grow. You work directly with senior people who know the editors, producers, industry leaders, and talent by name. We only take on clients we believe in, which is why their values of wellness, integrity and responsibility match our own.

Ready to spark something big? Let’s talk.