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Case Study: Sock It To Me

Founded in 2004, Sock It to Me pioneered the stylish, novelty sock trend that exists in the apparel market today. Sock It to Me is loved and worn frequently by Hollywood celebrities, including Nick Cannon, Joseph Gordon-Levitt, Craig Ferguson, Jason Derulo, Andrew Garfield, Miley Cyrus, Pink!, Avril Lavigne, and more. The brand is all about self-expression and empowering people, and they truly have a sock for every personality, theme and occasion. The company has experienced tremendous growth as they currently have over 4,000 active wholesale accounts, increased 40% in company size, and over 27% in revenue. They have reached $13 million in sales in 2017. Sock It to Me is continuing to develop several exciting brand initiatives including a new subscription box service, underwear line, and more with the mission to become a true lifestyle brand.

 

Sock It To Me Press Clips