BIO
Sarajane Sparks Verghese is the principal and founding member of SPARKS Consulting. For the past twelve years, Sarajane has specialized in helping brands expand their presence in markets nationally through a variety of strategic marketing and public relations tactics such as: generating top-tier editorial placements in traditional media (TV, print, and online), creating and implementing effective viral marketing + social media campaigns, building relationships with compelling brand ambassadors, new retailer recruitment + implementation, and developing and executing innovative cross-promotional opportunities with synergistic brands. Sarajane received her MBA degree from UNC Kenan-Flagler Business School with a focus in Marketing and Entrepreneurship and was awarded “1st Place in the World” in the Innovation Challenge 2007 (287 teams, 63 schools, 57 countries) and “2nd Place in the World” in 2006 (440 teams, 88 schools, 15 countries). Before business school, Sarajane spent five years in the entertainment, fashion and beauty industry as a reporter/market editor at People Magazine and a TV segment producer at NBC’s “Today Show,” Paramount’s “Entertainment Tonight,” and MTV. Aside from her MBA, Sarajane also has a Publishing Degree from Columbia University, and a B.A. from Georgetown University.