Case Study: Kai Fragrance
kai is a collection of 22 fragrance, home, bath & body care products that are free of parabens, sulfates, phthalates, & phosphates, and which capture the irresistible fragrance of the tropics in a light, intoxicating blend of a gardenia top note wrapped in white exotics. kai has been praised in the United States as one of Oprah’s “Favorite Things” and has also been celebrated by Allure Magazine in their prestigious annual best of beauty issue as the “best light scent.” The product line has a long list of Hollywood celebrity devotees including: Nicole Kidman, Gwyneth Paltrow, Jennifer Garner, Charlize Theron, Naomi Watts, Cate Blanchett, Kate Bosworth, Mila Kunis, Ashley Greene, Lauren Conrad, Emilia Fox, and Lilly Collins – among others. kai is available at exclusive boutiques, apothecaries, and spas throughout North America, Australia, Europe, and Asia. For more information and a list of retailers globally, please visit: kaifragrance.com.
Kai Press Clips
USWeekly
Byrdie
PopSugar
The New York Times
PopSugar
L'Officiel
Country Living
Total Beauty
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